If you take a careful look at your smartphone to understand what is eating into all your internal storage, you’ll see that it’s the bevy of both utilitarian and entertaining apps. With the rising trend of apps, businesses have explored this avenue to reach out to their loyal and potential customers. App development has become quite the rage and has helped small and large businesses engage better with their customers.
Businesses no longer have to look for means to connect physically with consumers because they provide information and services to them via apps. However, these apps first have to be found to be downloaded. Businesses understand that with the rising number of apps in the app store there is a possibility of getting lost, similar to what might happen to their website in the galaxy of cyberspace.
App Store Optimization also known as ASO is the answer to how businesses can ensure that their apps are found on the app store. In terms of functionality, ASO works on the same principle as SEO, but in the app realm. It is an organic approach where apps are optimized so that the volume of downloads increases gradually and achieves a higher ranking in the app store. With higher and consistent download rates, businesses can reach out to a larger circle of potential.
While there are various other platforms for which apps are being developed, the majority of the apps are developed for Google Play Store and Apple App Store. While both stores provide users with apps, they are quite different in the way they function and this is where ASO proves itself as a useful tool. Google Play Store works more like the search engine itself and, therefore, the algorithm provides results that are best suited to the keywords while Apple Play Store functions totally on the phrases that users type in.