As an online business owner, you must have come across the term ‘search engine optimization’ also known as SEO that allows you to improve your business’ online presence. Interestingly, each website owner looks at it through a different lens because of the wrong notions that are associated with what it can do. A majority of the people would agree that it is all about using the right keywords and incorporating them into the content and presenting it to the audience. However, in the current scenario where business is much more competitive than ever before, SEO has moved beyond keywords.
Here we take a quick look at how SEO has diversified itself into various segments to cater to the needs of different businesses.